Most human wins. These words have been stuck in my head since reading Packy McCormick's blog post claiming the notion.

I've found it to be a great heuristic for evaluating differentiated content on the internet. The writers, artists, creators who position themselves behind uniquely human values win in markets for attention and create distribution that endures.

As we chart forward through uncertain economic shifts and towards human-replacement-level AI systems, just keep one thing in mind— Most human wins.

In This Post:

1. Most Human Wins: What endures on the internet?

2. Human-First Writers: Quick case studies of my favorite digital writers.

3. HVaaS (Human Values as a Service): How I'm thinking about building a personal brand.

Most Human Wins

Logic, reason, and what is traditionally thought of as intelligence are now commodities in today's world. AI models can and will perform tasks (units of work) better, faster, cheaper than you and I in nearly any domain of knowledge work. There is a lot of reason to believe that the current scaling paradigm is endgame.

When general knowledge and intelligence is commoditized into machines, what becomes more and/or less valuable?

• It's substitutes (human knowledge, intelligence) become less valuable.

• It's complements/alternatives (human meaning, agency, creativity, experience) become increasingly/comparatively more valuable.